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Monday, 7 December 2009

Photo subjects that sell

What sort of material is selling best on stock photo sites?

There's no real standout answer to this question - every sale seeems to be totally different to the last!

There are some regulars though....

Anything with people in it! These aren't necessarily "portrait" pics - they are more likely to be classed as "lifestyle" images.

People doing things - so it doesn't matter how you currently classify your work, if you can start including a few people you are probably going to improve your sales ability!

Other regular subjects are nature, wildlife, industry, technology, sports and communication, but even these are only part of the picture.

Perhaps the person who can best answer this question is you!

Only you really know the type of work you do; the subjects and styles etc, so you need to do some market research yourself and look for situations where your images could have been used.

Get in the habit of studying the images you see around you every day ... books, magazines, websites, billboards, packaging, junk mail! ... they are all commercial images and they are all selling. Pay particular attention to those subjects that overlap with your current work.

The trick is to then apply what you learn to your own work ... look for the elements within the images that make them work; think about why the buyer would have selected that image, and how you could improve on it.

This is regardless of which stock photo site you choose to sell your work through.

Make this a habit and you'll not only get a better idea of what's currently selling, your own work will become more saleable in the process!

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