Eye-Fi now makes cameras wireless(!) in the UK

Say goodbye to cables – with Eye-Fi, memories go directly from the camera to the computer and the web

Eye-Fi Inc, maker of the world’s first wireless memory card for digital cameras, today announces that it will launch its much anticipated Eye-Fi wireless memory cards in the UK on October 19th 2009. Eye-Fi cards make saving and sharing memories effortless by allowing users to wirelessly upload photos and videos to their computer and the web. Eye-Fi cards allow users to take photos and videos anywhere (like their existing memory card) and automatically upload their photos and videos as soon as the camera is within range of the user’s Wi-Fi network.

Jef Holove, CEO of Eye-Fi, comments: “Because Eye-Fi eliminates the time and hassle, more than half of our users upload their photos and videos within 24 hours of capturing them. So, those memories are backed up, organized and shared with friends and family while they are still fresh.”

Three Eye-Fi cards will be available in the UK with a range of features: the Eye-Fi Home Video, the Eye-Fi Share Video and the Eye-Fi Pro, offering easy uploads and feature sets for every photo lover, from the simple snapper to the photography enthusiast.

Eye-Fi Home Video – automatic photo and video backups to the computer

Don’t wait months to backup photos and videos to the computer. The Eye-Fi Home Video card saves users time by wirelessly uploading JPEG photos and videos from their camera to their PC or Mac. Being organized with memories is made easy, as Eye-Fi will upload to any folder on their computer and arrange photos by date ¬Mac users can even upload directly to iPhoto. Flaunting 4GB of memory, the Eye-Fi Home Video stores up to 2,000 photos or 90mm of video and provides automatic backup to the computer thanks to its wireless capabilities.

Eye-Fi Share Video – wireless saving & sharing on the Web

Get family and friends updated automatically. The Eye-Fi Share Video card makes saving and sharing effortless by automatically and wirelessly uploading photos and videos to the user’s computer and to the web. Users can pick where their memories go, and can choose from popular websites like Flickr, Facebook, Picasa, MobileMe or YouTube – no need for the computer to be turned on for memories to be shared online. Don’t want to share it all with everyone? The Selective Transfer option, available for all Eye-Fi cards, enables users to control which media will be wirelessly uploaded.

Eye-Fi Pro – streamlining the workflow

Photo enthusiasts and professional photographers can now streamline their workflow. The Eye-Fi Pro card wirelessly uploads JPEG, RAW and video files to any folder on a computer (PC or Mac) and to the Web. Photographers on-the-go can also take advantage of its direct to computer (ad hoc) connectivity capabilities for direct uploads from camera to the computer without the need for a router. Organizing is made easy through lifetime, automatic geotagging (using Wi-Fi Positioning System or WPS), which enables users to view, search and share photos on maps and take advantage of a seamless integration with iPhoto ‘09.

Breakdown of Benefits:

Eye-Fi’s complete line-up of wireless SDHC memory cards range in price from £49.99-£119.00 and are available at Amazon, Apple, Computer Warehouse and Dabs.

Eye-Fi 4GB Wi-Fi Pro

A Guide To Buying A Digital Camera

How to Buy Digital Camera Equipment

There are so many digital cameras that it can be confusing trying to buy a digital camera. Here are some tips to help you decide which the best choice is for you and buy a digital camera that you will get the best results with:

• The first step before you buy a digital camera is to set a basic budget on how much money you want to spend. You do need to be realistic about the fact you won't be able to get the best of every feature, as you may have to make tradeoffs when you actually buy a digital camera.

• Your experience level has to have a big influence in your decision to buy a digital camera. There is no point in buying too much buy a digital camera than you can actually use. For a novice you should buy a digital camera that is point and shoot so that you don’t have to worry about manually changing any settings. Digital zoom is not as important a part in the process of choosing to buy a digital camera as you may first think. Basically it just means that the camera crops the picture and gives you the center piece of it. You do not need to buy a digital camera that does this as you can do it better yourself after you take the picture. You can usually move closer to the subject anyway and to buy a digital camera that includes an optical zoom can add a lot of unnecessary cost and weight to the camera. Of course, expert photographers will want to buy a digital camera that gives them more manual control over the exposure process.

• Next you need to consider what you will use your camera to capture before you set out to buy a digital camera. A fast shutter speed is necessary for moving subjects. You can also buy a digital camera that has special features to enable you to take multiple pictures in quick succession for high-action pictures.

• There are a number of helpful websites that give reviews on photographic products to help you decide on the best camera for your needs before you buy your digital camera. Of course, you can also ask friends and family about their digital camera choices. Price comparison websites are also essential to help you to buy digital cameras at the best possible prices. Remember that when you buy digital camera equipment there are often a list of extras that you may want to purchase, including batteries and memory cards.

Don't be tempted to go for a trendy-looking, colorful camera if you really want to buy a less cool looking one that does more of what you want. Make sure that you have got as many of the features that you wanted to have in the first place and haven't compromised too much on them for the sake of a few extra dollars. It is important to ensure that you buy digital camera equipment that you are happy with and enables you to take the photographs that you want.

A good place to look for digital camera equipment is B & H, one of the worlds largest retailers of digital camera equipment.